What is backlink
In short, Backlinks are any link in or on a website page that points (or “links”) back to your website/page.
Backlinks are commonly referred to as incoming links, inbound links, inlinks, or inward links. Conversely, links on your website or web page going to another website/page are called outgoing links, outbound links, outlinks, or outward links. What is an inbound link for your website is an outbound link for that website’s owner and vice versa.
Backlinks are important for ranking. The quality and quantity of pages backlinking to your website are some of the criteria used by search engines like Google and Baidu to determine your ranking on their search engine results pages (SERP). The higher you rank on a SERP, the better for your business as people tend to click on the first few search results Google, Baidu Bing or other search engines return for them.